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Websites with stale content don't provide any helpful information to customers. Algorithms are built to favour web sites with fresh content. When search engine crawl website to begin with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are much more things that you need to find out about Seo and internet design. Gossip Web Design is an online design company in Australia that helps business owners and entrepreneurs construct their dream website. Optimising your webpage for a key phrase is crucial to inform engines like google of your website's relevance to a search term. The search engines don’t very similar to JavaScript (or Flash or FRAMES) - so reduce its use. Use excessive-quality, excessive-distinction photographs which have a 16:9 side ratio. Let the search engine know what the pictures are all about. The images cannot be left blank.